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Top 10 Best Account Based Marketing Software 2026 Edition
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These platforms leverage account lists and intent data for precise ad placements. When engaging target accounts, ABM ad tools offer personalization features to deliver highly targeted ads based on specific personas and customer profiles. ABM advertising software automates ad targeting, bid support, and contact acquisition.
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ZoomInfo's data collection methodology combines human verification with automated web crawling to ensure accuracy rates that consistently exceed industry standards. The platform maintains one of the largest B2B databases with over 100 million verified business contacts and detailed profiles on millions of companies worldwide. The platform provides a solid foundation for account-based advertising with straightforward campaign setup, transparent reporting, and pricing that scales with growing teams. AdRoll's advertising engine lets you upload target account based marketing tools account lists and automatically matches them to decision-makers across LinkedIn, Facebook, Instagram, and a network of premium B2B publisher sites.
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This platform gathers intent data from a vast consent-based data co-op, which includes buying signals from over 5,000 websites and 4 million companies worldwide. TechTarget's vast network of technology-specific websites lets you connect with the most engaged accounts and potential clients actively researching technologies in your market. Marketers can use it to rank accounts based on the key decision makers' purchase intent and overall alignment with their company's solutions. The platform offers dashboards and reports allowing users to track important metrics like account reach, engagement, influence, velocity, win rate, ROI, and others. Users can do account scoring to identify high-value accounts based on fit and intent signals and discover new accounts matching their ideal customer profile using machine learning.
Types of ABM tools
Are you looking to focus your marketing and sales efforts on the accounts that add the most value to your business? If you’re looking for a solution that combines targeting, outreach, and execution in one place, Oppora.ai is a strong starting point to explore. Choosing the right account-based marketing tools isn’t about picking the most popular option it’s about finding what fits your workflow.
HubSpot ABM Setup
Enables creating and managing ideal customer profiles (ICP) and target account lists (TAL) based on various parameters such as firmographic, technographic, behavioural, and intent data. Organisations can use its account-based advertising, intent data, and artificial intelligence features to provide personalised experiences across various channels. This means that they usually have all the capabilities of intent data, account orchestration, contact enrichment and content delivery. Before we start diving into each of the platforms, there are two things that I want to address upfront. By leveraging content delivery platforms, businesses can effectively design, disseminate, and assess the effectiveness of their ABM campaigns. For this article, I will cover two intent data tools, Priority Engine by TechTarget and Bombora.
best ABM software and tools
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This high-quality data empowers sales teams to have more meaningful conversations and book more meetings, ultimately leading to higher conversion rates. Unlike standard databases, Cognism’s Diamond Data ensures a 98% accuracy rate, significantly increasing the likelihood of connecting with the right individuals. Its main feature is the ‘Diamond Data’, which offers phone-verified mobile numbers of prospects.
Wide product range
- It offers synchronization features, such as company contacts, build customer lists, and provides ROI analytics based on sales functions.
- Good ABM tools fix this by scoring accounts based on firmographics, technographics, and intent signals.
- Before getting into the products – a few things to consider before you pick one ⤵️
- Pick the one that fits your needs and start turning prospects into customers.
Intent data enables ABM teams to focus their time and resources on accounts that are actively demonstrating interest in their relevant product category. Users state that Adapt.io is effective for sourcing up-to-date contact data and lead generation, which supports ABM campaigns. It’s especially useful for sales teams focused on list volume, real-time enrichment, and fast prospecting.
The platform supports ABM campaign management with audience building, personalized ads, and routing for sales collaboration. Terminus focuses on account-based advertising and outreach orchestration built around firmographic targeting and intent signals. Runs account-based advertising and ABM campaigns using account targeting, intent data, and multi-channel orchestration. It also supports account-based lead scoring, sales and marketing alignment through shared account views, and campaign orchestration for multi-touch ABM programs. Demandbase stands out for combining account identification with personalized B2B advertising and intent signals in one ABM workflow. Readers can compare ABM capabilities across account targeting, intent and engagement signals, personalization workflows, and integrations with CRM and marketing automation systems.
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PathFactory claims that its ABM solutions can help scale ABM programs, enhance pipeline velocity, improve sales and marketing alignment, and optimise content strategy. It offers bulk contact searches, streamlined list building, and campaign management in one easy-to-use platform. Pegasystems, a software company that provides digital transformation solutions, used Bombora to enhance their marketing and sales teams' alignment and increase their win rate by 20% The company has a unique methodology for gathering intent data and deploys powerful internal IPs and proprietary methodologies behind the product's functioning. The Bombora Intent Data Platform enables marketers and sales teams to identify and engage with potential customers interested in their products or services.
Good ABM tools fix this by scoring accounts based on firmographics, technographics, and intent signals. In modern B2B sales, ABM sits right between marketing and sales. Account based marketing tools help you focus your outreach on specific companies instead of blasting everyone in your database. But remember, software is just the starting point. The tools we're covering today are the ones actually moving the needle for B2B account based marketing.
But most sales and marketing teams still operate in silos, chasing different metrics and working from different playbooks. Aligned sales and marketing teams drive 208% more marketing revenue (MarketingProfs). Before picking one, map your marketing funnel and define your target accounts. Unlike bulky enterprise platforms, UpLead is easy to use, affordable, and built for fast execution.
This helps you build pipeline faster and reach the right people at the right time. Salespanel is an ABM tool built for B2B teams that want marketing and sales to work better together. Influ2 flips the ABM game by targeting real people inside target accounts—not just companies. I liked how easy it was to set up cross-channel ads and see live campaign impact. It’s built for ABM teams that want to speed up pipeline using intent data and digital ads.